La Vie: This Water Brand Pitched Its Health Benefits In the realm of packaged water, a category with low consumer involvement and a prevailing perception of homogeneity, La Vie (1) ______ the challenge of establishing (2) ______ differentiation and ascending to the coveted position of the leading brand in both the overall packaged water market and in Ho Chi Minh City, the epicenter of Vietnamese competition. Despite occupying the top-of-mind spot, La Vie has struggled (3) ______ a lack of consumer awareness regarding its distinction as a natural mineral water compared to other (4) ______. Consequently, in this diverse and fiercely competitive landscape, La Vie remained the challenger, (5) ______ the second position. La Vie's strategic objective was clear. It aimed (6) ______ its unique selling point as a source of nature's positive power – thanks to its natural mineral water composition – and leverage it to attain market dominance and drive business growth that would outpace the overall category. (Adapted from mmaglobal.com)